During the NFC Divisional Playoff game between the Dallas Cowboys and Green Bay Packers, McDonald’s aired a new commercial that was likely rewound and watched again numerous times. It is set to the song Carry On from the group Fun. In the commercial, different McDonald’s signs are shown with messages splashed and written on them. Near the end of the commercial, viewers are directed to the McDonald’s Tumblr page that not only shows all the pictures again, but details their stories as well. From thanking veterans to praying for others to the arches being painted pink for Breast Cancer Awareness.

For the stories behind the signs here is a link to McDonald's Tumblr page.

Not everyone is "loving it". Some think it's a feeble attempt by McDonald's to cover up the fact that their food causes diabetes and cancer.

Some found it heartfelt and a good representation of the company.

What do you think? Feeble attempt at rebranding or are they on the right track?