Contact Us

Swiffer Turns ‘Rosie the Riveter’ Into a Homemaker, Feels Backlash

Swiffer Ad

A new Swiffer advertisement depicting WWII icon “Rosie the Riveter” as a house-cleaning homemaker has rubbed people the wrong way.

Heather Beschizza reportedly came across the ad on a Sunday newspaper insert and tweeted it out. BoingBoing picked up that tweet and a minor Internet firestorm grew from there. Naturally, Swiffer promptly issued an apology, promising to put the kibosh on the ads immediately and forever: “We are aware of the concerns regarding an image in a Swiffer ad. Our core purpose is to make cleaning easier for all consumers, regardless of who is behind the handle of our products. It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible.”

I thought about this and I really like that they depicted a Mother and homemaker as tough as “Rosie the Riveter” from the iconic World War II posters.  Women today have a lot of responsibilities in keeping their household running well.  This shows her a strong woman, as tough as Rosie was during those very hard times.

Swiffer Ad

How do you feel about the ad?  Take our poll.


Best of 107.3 PopCrush

Recommended For You

Best of the Web

1073 Popcrush on Facebook

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Club 107 quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive VIP contests, events, coupons, presales, and much more delivered to you for FREE.