Hi-C’s Ecto Cooler Officially Returning to Stores For the ‘Ghostbusters’ Reboot
This summer, after a 27 year hiatus, Ghostbusters is returning to the big screen with the Melissa McCarthy and Kristen Wiig led reboot. Also this summer, after a 15-year hiatus, Ghostbusters is returning to store shelves in the form of the classic 80s juice drink Hi-C Ecto Cooler.
The Coca-Cola Company announced today that the classic citrus drink will return this summer for a limited time to celebrate the release of Paul Feig’s Ghostbusters film. Ecto Cooler will return to stores on May 30 Hi-C and will be sold in 6-ounce juice boxes and 11.5-ounce aluminum cans. According to the press release, “The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.” How difficult it will be to get your hands on some Ecto Cooler remains to be seen (remember how hard it was to get a Pepsi Perfect for Back to the Future Day?), but you can follow @Ectocooler on Twitter for a chance to win your own.
Hi-C Ecto Cooler was first release back in 1987 to tie-in with the original Ghostbusters film. The drink was so popular, it remained in production, despite absolutely no Ghostbusters properties, until 2001 when it was finally discontinued (though Slimer was erased from the boxes back in 1997). This despite the fact that it was mostly a repurposing of H-C’s existing Citrus Cooler, which had been in production since the 1960s. Fans have been clamoring for an official release for years, starting their own blogs dedicated to the drink and even trying to replicate the recipe (with mixed success).
Ghostbusters opens in theaters on July 15.