Hot Wheels Gets Big

Think of your favorite Hot Wheels track from your childhood and imagine it existed in real life. If you happened to think of the the iconic Hot Wheels V-Drop track—the long orange plastic ramp that hung from the top of your bedroom door—then your imagination will become a reality at the 100th anniversary of the Indianapolis 500 at the Indianapolis Motor Speedway.

The Hot Wheels brand, along with sponsor IZOD, will show off their 10-story-high track on May 29^th in the infield of the speedway. A driver from Team Hot Wheels, a newly-created stunt driving group, will pilot a race car down the 90-foot-long ramp, which should surely impress millions of Hot Wheels fans both young and old.

In addition, the crew will attempt to break the world record jump in a four-wheeled vehicle, which currently stands at 302 feet.

As you can imagine, there is a great amount of planning, fabrication and preparation involved in pulling this stunt off. The folks at Wired have posted a video below with behind-the-scenes footage include interviews, shots of the ramp and a practice run with a real race-truck that looks cool enough to be shrunk down, packaged and displayed alongside other Hot Wheels at a toy store.

The “IZOD Presents Hot Wheels Fearless at the 500” stunt is part of the brand’s multi-platform campaign “designed to extend the Hot Wheels experience past childhood, capturing the attention of fans of all ages,” the company said in a statement. It’s also the latest “larger-than-life” stunt attempted by Team Hot Wheels and we can’t imagine how they would top this. A loopty-loop perhaps? Regardless of what they do next, we can’t wait the see this jump and future stunts they have in store.

Source: Mattel Brands

Filed Under: hot wheels, indy 500, izod

Categories: Events, Sports