Oklahoma Attracting New Residents with ‘Flyover Lifestyle’
The State of Oklahoma recently started a new campaign to entice new residents to move here, and the commercials have more than a few Oklahomans raising their eyebrows.
From a marketing standpoint, it's not a bad strategy to embrace the nationwide reputation that we're a "flyover" state, but some Okies aren't taking it so well.
As an avid outdoorsman, even I rolled my eyes at that giant trout... Was this even filmed in Oklahoma? Or did the state just give a pile of money over to some out-of-state marketing agency that stuck a bunch of stock footage together in the eleventh hour?
Regardless, it's still a solid ploy, and here's why... California did the same thing for years.
It's that classic "You think you know, but you have no idea" teaser strategy that has become so popular on the web these days.
You've probably seen more of this too. Headlines like "Don't Come to (insert state/town)" or "Six Reasons Why You Shouldn't Visit (insert state/town)."
You can't help but click a sensational headline like that, and by the time you've made it through the first paragraph, you realize that headline was a Trojan Horse and the overall message is "Come here, please!"
Oklahoma isn't the first to capitalize on this trend, we're just the next in line. Commercials started running during the UofO/Texas Red River Rivalry game a few weeks ago in Texas, and the website makes OK even more enticing.
From the official Live In Oklahoma website, here are things that are cheaper in the Sooner State:
- Home Ownership
- Rent
- Electric
- Water
- Gasoline
- Milk
- Beer
- Dining
- Eggs
- Out-of-State College Tuition
- Movie Tickets
- Yoga
- Cappuccino
- State Parks
- State Fair Tickets
- Zoo Tickets
It's a wild hodge-podge of topics specifically meant to catch as many eyes as possible, a solid strategy. It's also completely true and Oklahoma was kind enough to provide source data... but therein lies the double-edged sword.
Like we've seen happen to countless states over the years, people may move to Oklahoma because it's cheap... but that ultimately drives up the price.
Back in the 1980s and 90s, Californians seeking a cheaper living cost made a mass migration to the small, mostly conservative state of Colorado. The population of The Centennial State has nearly doubled since then, but the cost of living has practically tripled. Especially across the sprawling metropolitan capital of Denver.
A 4-bed house built and bought in 1991 for $190,000 now sells for between $700,000-$770,000.
The growth in Colorado did level off when mostly conservative Texas became the new must-go place. The exact same thing is happening in the Lone Star State. The costs are soaring as the values dwindle.
Do we need an influx of people to Oklahoma?
Meh... It's the same double-edged sword. It'd be really nice to have a larger economy and more tax revenues, but it all comes at a price.
You'll appreciate all the new roads you'll have to use to move to a cheaper town because everything seems to go up except paychecks.
Top 10 Snobbiest Towns & Cities in Oklahoma
Gallery Credit: Don "Critter" Brown
Oklahoma's Ten Poorest Cities and Towns
Gallery Credit: Kelso
Top 10 safest towns & cities in Oklahoma
Gallery Credit: Don "Critter" Brown
10 Oklahoma Hallmark holiday hometowns you can visit
Gallery Credit: Don "Critter" Brown