When Led Zeppelin launched Swan Song Records in 1974, everyone around the industry just assumed it would be another vanity label. While the company did indeed play host to all of the band’s latter-day releases, beginning with ‘Physical Graffiti’ in 1975, the band (and Jimmy Page in particular) had larger designs in mind for the enterprise.

In a 1977 interview, Page discussed his impetus for bringing other artists in: “Having gone through, ourselves, what appeared to be an interference, or at least an aggravation, on the artistic side by record companies,” he said, “we wanted to form a label where the artists would be able to fulfill themselves without all of that hassle.”

Page and Zeppelin manager Peter Grant were no doubt keenly aware of the errors that brought down the Beatles’ label Apple years earlier, and were keen to avoid similiar mistakes themselves. “The people we were looking for the label would be people who knew where they were going themselves," Page said. “We didn't really want to get bogged down in having to develop artists. We wanted people who were together enough to handle that type of thing themselves.”

Swan Song’s imprint was never intended to be all that large. “We just want four or five acts that we could add something to,” Grant declared in a 1974 interview with Melody Maker. The first act signed to the label was rock singer Maggie Bell. The Scotch-native was managed by Grant at the time who received an executive producer credit on her first solo album ‘Queen of the Night,’ released in 1973.

Maggie Bell's 'Wishing Well' (1975)

After Bell was brought on board, she set about to working on her next record. ‘Suicide Sal,’ released in 1975, was her first for Swan Song -- and, in a bit of hands-on help, featured a song with Page called ‘If You Don’t Know.’ While not a huge commercial success, the project was well received by the critical community and Bell was given the title Best Female Singer at the 1975 Melody Maker Awards. Due to increasing dysfunction within the group and an overstretched Grant, Bell would go on to release just one more record under the Swan Song label, a 1981 collaboration with the band Midnight Flyer.

The second act the group signed, and the first one to issue a release under the imprint, was far more successful. Bad Company was formed in 1973 out of the ashes of three different groups. Singer Paul Rodgers and drummer Simon Kirke arrived from Free, bassist Boz Burrell from King Crimson and guitarist Mick Ralphs from Mott the Hoople.

Bad Company's 'Can't Get Enough' (1974)

In an interview, Rodgers recalled what fueled the band’s decision to sign with Swan Song. “They wanted to share some of their glory, I suppose, and give people a chance -- which I thought and have always thought was just a fantastic, lovely thing to do. I had a friend who was a road manager, Clive Coulson, and he worked with us in Free. He went on to work with Led Zeppelin, and he called me up when I was looking for a management firm for Bad Company. He said: ‘You should call Peter Grant up. I happen to know he's very interested in what you're doing.’"

Bad Company went on to release six records on the Led Zeppelin imprint. Their self-titled first release proved to be the most successful -- and was actually recorded at Headley Grange, the same site that hosted the recording of 'Led Zeppelin III,' 'IV,' ‘Houses of the Holy,’ and ‘Physical Graffiti.’ Bad Company’s affiliation with Swan Song ended in 1982, around the time of Rodgers’ departure and just before the label's official end.

Pretty Things' 'Joey' (1975)

Other acts that were signed to Swan Song included the Pretty Things, Dave Edmunds, Mirabai, Detective and Sad Café. The Pretty Things, in particular, began their time under the label with a bang with the release of their record ‘Silk Torpedo’ in 1974. It was the Swan Song’s second release and fortuitously their second No. 1 hit.

The company scored their third consecutive charttopper in a row the following year, with the release of Zeppelin’s ‘Physical Grafitti.’

Dave Edmunds' 'Little Darlin'' (1977)

As the '70s wore on, Led Zeppelin’s interest in signing and promoting outside talent waned. After John Bonham’s death in 1980, it evaporated completely. Swan Song chugged along on life support until 1983, playing host to Zeppelin-related solo releases like Page’s soundtrack to the film ‘Death Wish II’ and singer Robert Plant’s first solo album, ‘Pictures at Eleven.’

It continues to live on to this day only in a reissue capacity.

Robert Plant's 'Burning Down One Side' (1982)

In the book ‘Led Zeppelin: The Oral History of the World’s Greatest Rock Band,' Swan Song's UK president Alan Callan reflected on what might have been had Bonham lived: “The sad thing is that Peter and I had just started talking again about what we could do with Swan Song when John died. And then it was all really over.”

Led Zeppelin' 'Wearing and Tearing' (1982)

Bad Company, 'Bad Company'
Pretty Things, 'Silk Torpedo'
Led Zeppelin, 'Physical Graffiti'
Maggie Bell, 'Suicide Sal'
Bad Company, 'Straight Shooter'
Pretty Things, 'Savage Eye'
Bad Company, 'Run With the Pack'
Led Zeppelin, 'Presence'
Led Zeppelin, 'The Song Remains the Same'
Bad Company, 'Burnin' Sky'
Detective, 'Detective'
Dave Edmunds, 'Get It'
Detective, 'It Takes One to Know One'
Dave Edmunds, 'Tracks on Wax 4'
Bad Company, 'Desolation Angels'
Dave Edmunds, 'Repeat When Necessary'
Led Zeppelin, 'In Through the Out Door'
Midnight Flyer, 'Midnight Flyer'
Dave Edmunds, 'Twangin''
Sad Cafe, 'Sad Cafe'
Dave Edmunds, 'Best of Dave Edmunds'
Midnight Flyer, 'Rock 'n' Roll Party'
Jimmy Page, 'Death Wish II'
Robert Plant, 'Pictures at Eleven'
Bad Company, 'Rough Diamonds'
Led Zeppelin, 'Coda'
Wildlife, 'Wildlife'